An iconic motif embodying
effortless elegance
Léa Mia
Brand Positioning, Creative Direction, Visual Identity, Packaging, Art Direction
Brief
Empowerment for significant moments
Léa Mia creates demi-couture with meticulous craftsmanship and fine materials. Targeting women ages 35-45, the garments are designed for significant moments with an elegant, feminine, fashionable aesthetic yet feeling effortless and authentic.
Drawing inspiration from the lily of the valley, a symbol of love and hope, clients approached me to design the visual identity with a signature aesthetic that not only complements the garments but also inspires confidence and empowers women to express their most radiant selves on special occasions.
Creative Direction
A brand statement built on an iconic motif
Aiming to elevate the lily of the valley as the brand’s defining symbol, the floral imagery is strategically positioned as the heart of its visual identity.
Built on a neutral, grounded foundation, the brandmark and logotype both feature floral-inspired touches, expressed literally or abstractly. Channeling the organic beauty of the flower and the formality of an emblem, the visual identity is designed to be both timeless and youthful, with effortless elegance beneath its polished surface.
The images shown are conceptual and created for visual storytelling purposes only. Designer: Jui-Chen Hu.
“I value smooth communication, clear strategy, and the ability to turn ideas into results quickly, and Hsiao exceeded all my expectations. Her clarity, whether in conversations, presentations, or delivered files, saved us time and made decision-making easy for us.”
Cindy Yang / Project Manager
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