Hello! I’m Hsiao-Han Chen. Art Director in New York specializing in brand design.
With 10+ years of agency and in-house experiences in design industry, I have deep and holistic understanding in brand development and enjoy empowering brands to reach business goals.
Being a strong team player yet highly independent contributor, I’m skilled at strategic thinking and proficient in bringing creativity, structure and clarification to projects and people.
10
Years of
experience
28
Awards
received
100+
Brands
designed
Creative Strategy
•
Creative Strategy •
Capabilities
System Thinking
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System Thinking •
Cross-functional Partnership
•
Cross-functional Partnership •
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Creative Strategy
I connect dots to form creative direction. Ensure the vision reflects the research findings and is informed by and complements the overarching brand strategy.
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Storytelling
I design brands by telling compelling yet ownable stories. Make complex concepts easy to understand and help brands engage and connect to the right audiences.
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Design System
I build design system from the ground up. Set standards and define details. Ensure quality and bring alignment to teams in terms of how to use brand assets.
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360º Campaign
I oversee brands being activated, released and to impact the world. Ensure the brand assets are designed to be versatile and scalable for multiple touchpoints and platforms.
