Brand Identity Elevation
A brand transformation experience for startups ready to move beyond DIY design and show up with credibility
Limited Spots
Available
Through 2026
💫 What’s Brand Identity Elevation?
Brand Identity Elevation is an exclusive experience designed to help selected startups move beyond immature phase, elevate their brands to reflect their true vision, and build a brand the founders are proud to showcase and stand behind.
🗝️ This offer is exclusive for who
👉 Need a fresh brand that makes an impact from day one
👉 Want to transform a DIY brand into a professional one
👉 Look for essential brand assets without unnecessary extras
👉 Are building brands in the following industries:
2 Spots
Available
2 Spots
Available
2 Spots
Available
📦 What you’ll take away
Logo Suite
Brandmark, wordmark, combo mark*
Color Palette
Primary, secondary, accent
Brand Fonts
Primary, secondary
Brand Guidelines
Three-pager PDF
Social Profile Images
LinkedIn, Instagram, Facebook, Youtube
Free
Art Direction
Visual roadmap for the future
*Provided where applicable based on creative direction
💰 Investment
3 Weeks
Agency-tested process
$3,490
Original worth $4k+
💛 Love and trust from clients
Hsiao is a thoughtful, clever, patient and level-headed designer who delivers great work every time. She effortlessly managed the shifting priorities of a fast-moving start-up client and set a firm foundation for a growing brand. If you have the chance to work with her, take it.
💫 Nick Mrozowski / Creative Director
I value smooth communication, clear strategy, and the ability to turn ideas into results quickly, and Hsiao exceeded all my expectations. Her clarity, whether in conversations, presentations, or delivered files, saved us time and made decision-making easy.
🌷 Cindy Yang / Project Manager
Hsiao is a very talented branding designer who I have worked with over the years on several projects. I appreciate her creative talents and work ethic. She is efficient, easy to communicate with, and produces on-brand work that the client is always happy with. I highly recommend her!
🏀 Coco Tardiff / Creative Director
Hsiao is an exceptional leader. I had the pleasure of working with her during our rebrand. With a great eye for detail, creative ideas, and a wonderful artful style, I strongly recommend Hsiao for any project or team.
🚙 Rob Meng / Founder & CEO
👋 Meet Hsiao
I choose to work with startup founders
After shaped more than 100 brands, with half being founder-led, I realized that I enjoy working directly with startup founders.
Their enthusiasm is contagious. Their ambition to build something from the ground up is inspiring. Their out-of-the-comfort-zone energy is what I want to surround myself with.
One early-stage
brand at a time
Branding is not the only way to build a great startup, but I’ve seen how it can lift a business and give it a strong take-off.
I’m lending my power to the founders I resonate with and care about, especially early-stage ones, one at a time, by offering agency-level design without the traditional agency price tag.
Want to learn more?
💬 FAQs
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Lower fee (than my typical rate)
Fixed timeline (for an efficient sprint)
Focused scope (covering only the essential launch-ready assets)
For selected industries (exclusively)
Limited-time offer (available through 2026)
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If your brand identity isn’t professionally designed, no longer reflects your market position, or you don’t have one at all, you’re likely a great fit.
We’ll start with a meet-and-greet call to walk through the process and align expectations. If we’re both happy to move forward, you’ll sign the contract, pay the deposit, schedule your kickoff, and get ready to begin.
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Sorry, not this year. However, I plan to rotate the selected industries each year, and yours might be next. So say hi anyway, let me know what industry you’re in, and stay in touch.
If you’re in urgent need of branding services, my regular services are always open. Reach out, and let’s talk.
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Art direction defines a brand’s holistic visual direction, from macro to micro, ensuring every design execution consistently follows one cohesive vision.
As part of this offer, this complimentary art direction deliverable serves as your roadmap to your brand’s future, giving you a clear visual direction to execute at your own pace and invest in when you’re ready. Deliverables include:
Photography look and feel
Social media look and feel
Graphic elements look and feel
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After moving away from Asian and living in the US for 14 years and counting, my appreciation for Asian culture and heritage has only grown stronger.
As interest in Asian culture continues to grow in the global market, it feels deeply personal to me to stand alongside fellow Asian founders, using my cross-cultural experience to build brands that reflect their authentic stories and identities.
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As a dog mom myself, my pup’s health and happiness are something I care deeply about. I love seeing like-minded founders in the pet industry who share that same passion and are turning it into thoughtful products and services.
Their stories, motivations, and the impact they hope to make resonate with me. I can’t think of anything more rewarding than using my skills to support brands that are making our furry friends happier and healthier.
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Going independent is a big step. Becoming a solopreneur myself has made me even more empathetic and care more about the success of those who take that leap.
I can’t look the other way when talented professionals struggle to show up with confidence because their brands do not reflect the expertise they’ve spent years building. Personal branding can be a game changer, and it’s something I know how to help with.
Still have questions?
💥 Ready to get started?
Amazing! I’m beyond excited for your brand
💭 Not quite ready yet?
That’s okay. Your timing matters. Before you go…
Share
Know a founder ready for a brand upgrade? Pass this limited-time opportunity over before 2026 ends.
Download
Got packaging? Download free “DIY Packaging Design Audit Guide” here to learn how to make your packaging work harder as you grow.
🔗 Follow @branding.by.hsiao
