Plans made with founders in mind

(Take what you need)

My promises

Industry-backed Design

After refining my craft within NYC’s highly competitive design landscape for over a decade, I make agency-level design within reach for those who value it.

Accessible Prices

Big vision, fair budget. I want you to have both. I help those with exceptional taste put off by high agency quotes by delivering quality work for a fraction of the cost.

Streamlined Process

My proven process balances momentum with thoughtfulness, helping clients decide efficiently, commit confidently, and move forward smoothly.

Human Collaboration

I take pride in having returning clients and employers who enjoy working with me by making every collaboration professional yet deeply human, never just transactional.

This is for you if you:

  • Are ambitious founders seeking market traction and funding

  • Run into roadblocks with your DIY design

  • Struggle with a fragmented brand made by numerous freelancers

  • Need a credible brand to empower your role as a rising leader

  • Appreciate a creative partnership, not just a transaction

You’ll walk away with:

  • Future-proof brand foundation designed to scale

  • Confidence to show up and compete

  • Credibility to earn consumer trust

  • Professional presence trusted by investors and partners

  • Identity as a leader that people take seriously

Visual Identity Plans

The strong foundation for your brand

4 Weeks / $4,900

Starter

Choose Starter, if you:

  • Need a minimum viable brand identity to validate product-market-fit

  • Time and budget are your limited resources right now

  • Have a lean and decisive team, able to commit to a short timeline

Key Deliverables*:

  • Self-completed Strategy Workshop

  • X2 Moodboard

  • Primary logo

  • Color Palette

  • Brand Fonts

  • Photography Suggestion

  • Mockups

  • One-pager Brand Guidelines

  • Launch-ready Brand Assets

8 Weeks / $6,500+*

Pro

Choose Pro, if you :

  • Believe in a strong first brand impression from day one

  • Have traction and can’t risk scaling a confusing identity into a false reality

  • Value strategy, in-depth collaboration and sufficient time for decisions

Key Deliverables*:

  • Collaborative Strategy Workshop

  • Competitive Analysis

  • Discovery Report

  • X3 Moodboard

  • Logo Suite

  • Color Palette + Usages

  • Brand Fonts + Usages

  • Graphic Elements + Usages

  • Photography Direction

  • Mockups

  • Design System

  • Professional Brand Guidelines

  • Scale-ready Brand Assets

Request Full Services Doc

Packaging Design Add-ons

Timeline and cost depend on the scope

Concept

  • For crowdfunding campaigns

  • For early investor pitches

  • For research and testing

Production

  • Scalable design system

  • Print-ready files

  • Impactful shelf display

Activation

  • 2D mockups

  • 3D rendering

Contract or Retainer

Need more hand-holding?

Hire me as your short-term creative lead to direct, design, activate your brand in the real world, or to help you hire and train in-house designers.

Keep me as long as you need. Pause anytime. Weekly, monthly, or project rate depends on the scope.

FAQs

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

“If you have the chance to work with her, take it.”

– Nick Mrozowski

“I appreciate her creative talents and work ethic”

– Coco Tardiff

“Hsiao exceeded all my expectations.”

– Cindy Yang

Other Add-ons

I create depth and dimension to your brand world with detail-oriented art direction. I can lead and partner with any specialized talent of your choice or my recommendation.

Art Direction

Collateral

  • Pitch deck

  • Sales deck

  • One-pager

  • Event stuff

Website

  • Landing page

  • Full site

  • Illustration

  • Photoshoot

  • Merch