Hi, I’m Hsiao-Han Chen.
I transform brands with strategic visual storytelling and design leadership.
With 10+ years design experience, I have a proven track record of translating innovative ideas into profitable business solutions and empowering 100+ brands to achieve great business success.
I am a empowering leader, collaborative team player, highly independent contributor, creative visual storyteller, strategic thinker, and thoughtful communicator.
10+
Years of
experience
28
Awards
received
100+
Brands
designed
Creative Strategy
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Creative Strategy •
Capabilities
System Thinking
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System Thinking •
Cross-functional Partnership
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Cross-functional Partnership •
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Creative Strategy
I connect dots to form creative direction, ensuring the vision reflects the research findings and is informed by and complements the overarching brand strategy.
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Storytelling
I design brands by telling compelling yet ownable stories, making complex concepts easy to understand and helping brands engage and connect to the right audiences.
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Design System
I build design system from the ground up, setting standards and defining details. I ensure quality and bring alignment to teams in terms of how to use brand assets.
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360º Campaign
I oversee brands being activated, released and to impact the world. I ensure the brand assets are designed to be versatile and scalable for multiple touchpoints and platforms.
Selected Clients
Understanding how to create design solutions that resonate across a multitude of platforms, stakeholders, industries, and cultures, I have been building brands on a global scale across industries.
Testimonials
I thrive in cross-functional teams and foster a collaborative environment. Let people tell you how I lead, support, manage and mentor.
Selected Features
My personal and professional projects have been recognized by national and international design awards and featured in influential publications.
