Professional branding for emerging startups and rising leaders

Powered by 10+ years of hands-on design experience in NYC, shaping 100+ brand worlds.

Hi, I’m Hsiao, a life-long creative storyteller. Twenty years in art and design have shaped how I craft across mediums—visually, verbally, conceptually, tangibly. Today, design is my brush, and brand worlds are where I paint.
I practice branding as craftsmanship, creating immersive brands with layers, depth, and warmth that tell stories, awaken senses, spark emotion, and reflect a founder’s truth. Now, let’s shape your stories.

Talk soon,
Hsiao

Case Studies

Meet Hsiao

Hsiao is an independent creative lead and brand designer based in Brooklyn, specializing in creative strategy, art direction, branding, and packaging design. With 10+ years of experience in the competitive design field in NYC, she has a proven track record of empowering over 100 brands, their leaders, and teams behind.

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What you can expect

Strategic design can set your brand apart from competitors, and attract consumers, users, investors, or retail partners starting from day one.
Working with me, you get the best of both worlds: premium quality works powered by extensive industry experience, and the handcrafted care only a small studio can deliver.
With firsthand experience building a small business myself, I understand that speed is vital for early-stage companies.
I’ve developed a proven process that is fast enough to keep momentum and thoughtful enough to last, enabling clients to make informed decisions efficiently, commit with confidence, and move forward smoothly.
Big vision, fair budget—you can have both. Get agency-level design that respects both your vision and wallet.
For those who value good branding but feel discouraged by high agency quotes, I provide the same quality at a more approachable price that is clear, upfront, and only a fraction of what traditional agencies charge.
I take pride in having returning clients and employers who enjoy working with me by making every collaboration professional yet deeply human, never just a transactional partnership.